It all started with a beach day in Miami. Paige and Rocco, the founders of Gela Beach, were out enjoying the sun and sand when they were denied service at a local restaurant because Paige was only wearing a bathing suit and a towel wrapped around her waist. Frustrated by the experience, they thought, "What if we added straps to the towel? It would be a dress!"
And so, the idea for the Gela Beach cover-up dress was born. They started sketching and developing samples with a local seamstress, and ultimately landed on a sustainable, ultra-soft bamboo fabric with just a bit of stretch. Not only was the dress versatile and perfect for beach-to-bar transitions, but it was also eco-friendly and comfortable.
Since then, Gela Beach has grown into a beachwear company that offers sustainable and versatile cover-up dresses for women. Each dress is designed to flatter your figure and keep you comfortable during all your summer outdoor activities.
Join the Gela Beach movement and shop today!
Gela (j•EH•l•aa) is a beach-town in Sicily where Rocco's family comes from. This city was destined to be the inspiration for the brand.