The best beach dressThe best beach dress
Meet the Founders

We're Beaching

TikTok made me do it!

From the beach to the bar

Our figure-flattering wrap cover-up with an open back is soft, stretchy and eco-friendly. In seconds, you can go from the beach to the bar.

Inside Gela Beach
Paige & Rocco

Escaping a frozen New Jersey in January, we fled to Miami for some fun under the sun and brought a business home.

After a blue skied beach day, my girlfriend Paige and I were denied service at a local restaurant because she only was wearing a bathing suit with a towel wrapped around her waist. That's when the idea 💡 sparked and Paige was ready to run production.

"if we added loose straps to the ends of the towel, it would be a dress!"

We started sketching and developing samples with a local seamstress. Staying true to our values, we selected a sustainable, ultra-soft bamboo fabric with a just a bit of stretch.

A name with roots

Gela (j•EH•l•aa) is a beach-town in Sicily where Rocco's family comes from. This city was destined to be the inspiration for the brand.

Bamboo Wrap Dress
Bamboo Wrap Dress
blue_ML_bamboo_wrap_dress_cover_up
pink_ML_bamboo_wrap_dress_cover_up
Bamboo Wrap Dress
Bamboo Wrap Dress
Bamboo Wrap Dress
Bamboo Wrap Dress
Bamboo Wrap Dress
Bamboo Wrap Dress
Bamboo Wrap Dress
Bamboo Wrap Dress
Bamboo Wrap Dress
Bamboo Wrap Dress

Bamboo Wrap Dress

Regular price $42.00 Sale price$37.80 Wow! You Save $4.20
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Our figure-flattering wrap cover-up with an open back is soft, stretchy and eco-friendly. In seconds, you can go from the beach to the bar.
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