The best beach dressThe best beach dress
Meet the Founders

We're Beaching

TikTok made me do it!

Born on TikTok

The ultimate vacation must-have of the summer. The Gela Beach Dress is made from ultra-soft bamboo material and a bit of stretch to go from day to night and beach to bar. It's functional and fancy with low impact on the planet.

Inside Gela Beach
Paige & Rocco

Escaping a frozen New Jersey in January, we fled to Miami for some fun under the sun and brought a business home.

After a blue skied beach day, my girlfriend Paige and I were denied service at a local restaurant because she only was wearing a bathing suit with a towel wrapped around her waist. That's when the idea 💡 sparked and Paige was ready to run production.

"if we added loose straps to the ends of the towel, it would be a dress!"

We started sketching and developing samples with a local seamstress. Staying true to our values, we selected a sustainable, ultra-soft bamboo fabric with a just a bit of stretch.

A name with roots

Gela (j•EH•l•aa) is a beach-town in Sicily where Rocco's family comes from. This city was destined to be the inspiration for the brand.

Bamboo Wrap Dress
Bamboo Wrap Dress
blue_ML_bamboo_wrap_dress_cover_up
blue_ML_bamboo_wrap_dress_cover_up
pink_ML_bamboo_wrap_dress_cover_up
Bamboo Wrap Dress
Bamboo Wrap Dress
Bamboo Wrap Dress
Bamboo Wrap Dress
Bamboo Wrap Dress
Bamboo Wrap Dress
Bamboo Wrap Dress
black_SM_bamboo_wrap_dress_cover_up
black_ML_bamboo_wrap_dress_cover_up_gif

Bamboo Wrap Dress

Regular price$35.00
/
Our wrap style cover-up dress flatters every figure and can fit in a small pouch! Soft and smooth fabric with just the right amount of stretch. Planet and beach bar friendly.
    Color
    Size